I was working on a task for a client who told me he wished to market his services on Instagram and with Google advertisements
Me: I’m open to it, however in my experience, you need to do more than simply post on Instagram and Google advertisements. You require to update the site, work on your SEO, up your online existence and more.
Customer: I simply need these two things.
For the next couple of weeks, the client made me present strategies in painstaking detail. He understood extremely little about digital marketing and wanted me to describe every little choice. through numerous weeks of preparation in painstaking information (considering that the client knows very little about digital marketing).
I was a bit curious to see if Instagram and Google Advertisements would be all that he needed but likewise assumed it would not be, which he ‘d see that ultimately.
During this time, the customer left on 2 vacations while paying me an extremely low hourly rate. He was extremely busy with his work and barely had time to react to my emails.
A month later on, the Instagram marketing campaign wasn’t making much of an impact (as I had suspected). The very low budget for the paid online advertisements wasn’t making a difference, either.
Me: This is all in line with what I stated previously. I believe to see outcomes, you need to raise the budget for Google ads, update your company listings and deal with the SEO of your website. We should probably be attempting other social media platforms also.
At this moment, he became upset and started arguing with me.
At this point, I recognized I had actually invested weeks attempting to educate and plan with the client, and it would be more months of hand-holding which I just didn’t have the energy for anymore.