Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and website structure.
Some blog writers regularly compose amazing material. Everything they develop is of the greatest quality. Does that mean that these bloggers never ever have to tidy up their website? Well, we have some problem … Even if your content is truly excellent, you might still have excessive of it. In this post, I’ll tell you why too much content (about the exact same topic) could be troublesome for SEO. And, I’ll provide some ideas to resolve those issues. Lastly, I’ll talk you through the process of integrating two articles.
Why does too much material result in SEO problems?
If you are blogging about a comparable subject a lot, you’ll have a bigger chance to suffer from keyword cannibalization. If you focus your articles on the exact same subjects and the same keywords, you’ll in fact be contending with your own content. Google will show a couple of outcomes from the very same domain in the search results. If you are a high authority domain, you might get away with three results.
Find Out More: What is keyword cannibalization? “
Solving the SEO issue of too much top quality material
Don’t panic! There are a great deal of sites that keep adding content and do wonderfully in SEO. Just think about news sites for example. You can resolve a lot of the SEO issues with an excellent and hierarchical website structure.
Google thinks about the articles that have the most internal links pointing towards them the most important content on your website. Find out which articles are the most crucial and ensure to connect to these. This sounds simple, but it is a lot of work, specifically if your website is large. You ought to be including carefully picked, pertinent links that work for someone visiting your website. Automation will not provide you quality results.
Keep reading: Rank with that cornerstone content! “
Having too much top quality content on your site does not suggest that you need to throw half of it away. About a year back, we began noticing that we were suffering from keyword cannibalization at Yoast. Since then, we have been integrating a great deal of short articles. Combining short articles is not that various from composing a new post. Good preparation is half of the work. Let me explain simply how to do that:
Step 1: Which URL?
The first step in integrating 2 (or more) posts is choosing the URL you desire to keep. Which of the posts drew in one of the most traffic? I ‘d recommend keeping the URL of the article that was most effective in the online search engine.
Action 2: Choose a brand-new message
If you desire to combine articles, you’ll most likely have 2 (or perhaps even more) stories. Two articles that have a somewhat various function and a various message. What is going to be the message of the brand-new post?
In order to come up with your message, you might attempt to phrase a concern which your brand-new text need to resolve. We describe such a question as the central question of a text. The new post will be the response to your main concern. It might be that your brand-new post will have the same message as one of the articles you’re planning to combine. It might also be a brand-new (more comprehensive) message. Ensure to take a while to consider it.
Action 3: Decide upon the structure of your text
Develop a brand-new structure. Which info should come in what order? You already have some nice paragraphs in your ‘old’ posts. In this action, simply believe about the order of the details you desire to present. For more input on how to come up with an excellent text structure, read my post about setting up a clear text structure.
Action 4: Compose some new paragraphs
You’ll most likely require to write some new paragraphs. Your introduction and your conclusion will most likely need some altering. Maybe you need to compose an extra paragraph to make certain that the new article has a rational structure
Step 5: Reword your old paragraphs
In this action, I paste all of the material in the ideal order in your backend. You have actually considered the order in which you wish to provide the info in action 3. In step 4 you’ve written some new info. Now, you’ll have all of the content and you just need to do some rewriting. The paragraphs from the old posts most likely need some modifications. They need to fit in the brand-new format. Ensure that they are rewritten in such a method that they fit the brand-new post.
Action 6: Delete and redirect
You can now delete all of the old posts (except for the brand-new and combined post). Of course, redirect those posts to the awesome new one you just produced.
Step 7: Republish that awesome material!
You have actually now developed a new post. I would treat it as such and republish it on your site. The combined insights of those old articles are important for your readers. Don’t forget to share it on social networks and in your newsletter either!
Conclusion on too much premium content
It is possible to have too much top quality material on your site. If you have been blogging for a long time, it is practically inevitable to have too many excellent posts. You’ll most likely struggle with keyword cannibalization. That does not mean that you need to throw that content away! Deal with your website structure, make sure that your internal linking structure is perfect. That is a great deal of work however will pay off in your rankings. Likewise, combine short articles that have to do with similar topics. Just develop an amazing new combined post. All the best with tidying up that website!
Read on: The supreme guide to content SEO “