If the 2019 Signboard Music Awards were evaluated by audience response alone, Korean pop group BTS should be considered the night’s general winner. Every mention drew tremendous applause, a fact host Kelly Clarkson took advantage of consistently. When Clarkson shouts “Let’s do a selfie with BTS,” thousands yell their approval.
However BTS did in fact win in both classifications it was chosen, becoming the first Korean pop group to win 2 awards at the event. Or South Korean, particularly. North Korea does have the Moranbong Band, however it’s extremely more militaristic in presentation and does not have the positive quality of say, BTS’ “ Boyz with Enjoyable” BTS took house the award for top duo or group, which created a minimum of one shot of a young lady weeping in the audience. The other win was for finest social artist, an award it has actually won 3 years in a row going back to 2017, besting such home names as Ariana Grande, Justin Bieber, Selena Gomez and Shawn Mendes.
2019’s list of nominees for finest social artist was various, however, because it included EXO and GOT7, two other Korean pop groups. The Billboard Awards might happen in America and function (mostly) American artists, but BTS plainly has absolutely nothing to fear from the stateside music business device. The greatest risk to BTS at this moment may be K-pop itself.
Case in point, the fan-led top social award attracted some debate this year due to the possible use of bots to manipulate the last tally But bots do not fill up seats on stadium trips And although they can be a problem when it concerns streaming services, BTS’ appeal on Spotify is far from manufactured. Indeed, the band just recently became the very first K-pop group to strike five billion streams on Spotify, an accomplishment mirrored by their massive digital fan community.The Chinese app TikTok, an popular global social networks platform– particularly with teens– is a sanctuary for the group’s fans. The hashtag #bts had 5.7 billion views on the platform at the time of this writing.
If the mainstream industry was hoping K-pop was a pattern, it has actually been proven incorrect.
What does this all indicate? Social media and streaming need to be thought about the 2 most important consider an artist’s profession this years. If the mainstream market was hoping K-pop was a trend, it has actually been shown incorrect. With its enthusiastic production worths, and multi-disciplined approach to choreographed action, visuals and noise, K-pop is the perfect soundtrack for the social media period.
After all, K-pop states as much about American culture as it does about Korea. American pop radio and hip-hop has had an outsized impact on K-pop since its origins in the early 1990 s. The rap cadence and backing tracks in ’90 s K-pop– from groups such as Seo Taiji and the Boys– is very comparable to what was on American rap radio at the time. And yet, it is its own unique world– the choreography in specific sets K-pop artists apart from their American equivalents. BTS commemorated K-pop’s founding dads in 2017 by covering Seo Taiji and the Boys’ “Return Home.”
It deserves noting that the companies that launch K-pop records are headed by former, or in some cases current, artists. JYP Entertainment is headed by J.Y. Park, a singer/songwriter. SM Entertainment was founded by Lee Soo-Man, a previous singer Not all CEOs have this specific of a background related to their selected market, and as an outcome K-pop has a well-honed training procedure that prepares striving performers for a life in the music organisation. The K-pop industry has received ample criticism worrying its “boot camp” method that grooms future song-and-dance stars out of kids. However is it awfully different than the farm system that Disney has been running for years?
” 3rd top in less than a year. The last group to do that: The Beatles,” says a Billboard press reporter backstage before the group gets into an unscripted a cappella variation of “Let it Be.” When asked to sing a bit from “Hey, Jude,” group leader Kim Nam-joon– aka RM (” Rap Beast”)– refuses because, as he states, “I’m a rapper.”
While that may be real, he’s a rapper who has actually dealt with the United Nations, an area usually reserved for safe, mainstream stars. The talk was well-received, much like the band’s appearance Wednesday night.
Eventually, the 2019 Billboard Music Awards seemed like the BTS program– everyone else was lucky to be welcomed. When the band lastly performed in a partnership with Halsey, the American singer was lost in the middle of BTS’ perfect choreography– and Halsey is an incredible dancer. It’s a K-pop world after all.