Data blending is more than just a buzzword. Used successfully, it can be an exceptionally effective tool for seo. Here are a few methods you can take advantage of it.
Search engine optimization is about more than keywords, traffic, and metrics. With the introduction of social networks– with new marketing streams, new content consumption mediums, and new device formats– it’s grown more complex than ever. I don’t think it would be unreliable to state that we are, all of us, awash in a sea of endless information.
There are some important insights to be gotten from it if you understand how to organize, contextualize, and how to look for connections in between all the truths, figures, and metrics. Or, in other words, how to mix it.
Data mixing is quite much precisely what it sounds like. It’s the process of taking data from numerous sources and consolidating it into a single dataset. Although complex and– in most cases– rather difficult to manage, it permits you to get a whole new point of view on your SEO efforts
By combining information from numerous sources, you appoint higher context to each data-point. You discover correlations and connections you may otherwise miss out on, and get a deeper understanding of your web existence and digital brand. You can even, to some degree, use information blending for better keyword research.
Okay, so data mixing is pretty effective. How precisely can you utilize it for your blog? And more notably, how can you do so in a manner that’s intelligible to somebody who doesn’t view information science as a hobby?
Through Google, actually.
Believe it or not, data blending has in fact been readily available via Google Data Studio for a little under a year now Through a network of integrated tools, Data Studio enables a webmaster to pull info from across a massive environment and picture it in numerous distinct methods. It’s not limited to the things Google has direct exposure of, either.
Platforms like Facebook, Instagram, and Twitter typically permit you to export information associated with your business/brand. While it takes a little manual labor, this information can be fed into Google and combined to produce reports that reveal precisely how your audience communicates with your brand name. The procedure works as follows.
- The data is produced due to the actions of a consumer.
- That information is gathered by your tracking tools– for example, Google Analytics and Facebook Insights.
- That data is compiled in Google Data Studio. Automatically when it comes to anything associated to your site, manually where social media is worried.
- Reports from Google Data Studio assist you comprehend bottlenecks in your marketing, issues with your site, and details about your audience.
Instead of sit here talking at you, it may be best if I offer you a concrete example of what I’ve explained above. For the functions of this example, we’ll presume you’ve produced a digital shop to sell some stuff online.
- A consumer views a Facebook advertisement about your brand name. Rather of clicking on it, however, they browse your company on Google.
- After searching you on Google, they access your website on their mobile phone and read a few posts on your blog site.
- Eventually, they visit your website once again– this time on a desktop– and include a few items to your cart through your storefront.
Without information blending, each of these gos to might be dealt with as different circumstances. By integrating info from throughout your environment into a single report, however, you acquire insight on not only how this customer communicated with your website, but likewise on the reality that your ad made an impression on them, even if they didn’t click it.
- Adding conversion or profits data to your SEO reports
- The links and domains that are producing the most traffic for your blog.
- Optimal material length on your blog site– which posts receive one of the most engagement? Which posts are shared most regularly on Facebook or Twitter?
- Which blog site subjects generate the many conversation on social.
- Determining where and why you’re losing traffic.
- Determining how your social media efforts are impacting web traffic.
- Potential problems with URLs on your site.
- Keywords individuals are utilizing to search for you on social networks, and search data for those keywords on Google.
Mind you, this is a relatively fundamental explanation, and the insights above are only a few of those that you can achieve through data mixing. By combining and contextualizing your information, you’ll have the ability to discover more about your audience, your blog site, and your brand. You’ll have the ability to make better, more intelligent decisions.
In short, you’ll enhance more than SEO. You’ll boost your material, your marketing, and much, a lot more.
About the Author
Daniel Page is the Director of Business Advancement for ASEOHosting, a leading company in SEO hosting and numerous IP hosting.