John Morabito, the Director of SEO at Stella Rising, invited me to his office in New York City to speak about top quality search. There are numerous opportunities for success in search by looking at branded search– brand names, item names, other usages of your names with different keywords.
John Morabito said that many SEOs do not take notice of this area and that is an embarassment. Often your resellers and affiliates are outranking you for your own items and trademark name. Even rivals can outrank you for these branded keyword phrases. So it is very important for you all to be on top of these potentially missed out on chances.
You can also follow John on Twitter @johnmorabitoseo
Here is the video:
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About The Author
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He also runs Search Engine Roundtable, a popular search blog site on extremely innovative SEM topics.