Marieke van de Rakt
Marieke van de Rakt is the creator of Yoast Academy and CEO of Yoast. Her favorite SEO subjects are SEO copywriting and website structure.
Link building isn’t easy. That does not mean it’s rocket science, it suggests it takes a lot of work if you do it right. Connect structure done the incorrect way can backfire, resulting in a restriction from Google completely. In this post, I’ll discuss our concepts about getting more backlinks: link structure from a holistic SEO viewpoint.
Before we dive in, if you want to find out more about link structure methods and other necessary SEO skills, you should have a look at our SEO training! It doesn’t simply inform you about SEO: it ensures you know how to put these skills into real practice!
Table of Contents
Let’s first talk about why link structure is necessary for SEO. A link to your website helps in its ranking in 4 methods:
- It includes value to the receiving page, allowing it to enhance its visibility in the search engines.
- It adds worth to the entire getting domain, permitting each page on that domain to improve its rank ever so slightly.
- The anchor text of the link and the surrounding copy is a sign to the online search engine of the topic of the website and more specifically the receiving page.
- And clearly, individuals click links, resulting in so-called direct traffic.
The worth of a link for the getting page is determined in part by the subject of the page the link is on. A link from a page with the very same subject as the receiving page is of more worth than a link from a page about a totally various subject. Likewise, a link from within a short article is worth way more than a link from a sidebar or a footer. And, in basic, the more links there are on a page, the less each private link deserves.
Link structure has actually got a somewhat nasty track record. Once individuals saw that backlinks from other websites resulted in greater rankings, they started to abuse this. They got links from websites that didn’t have any topical relation with their own site. In other cases, individuals bought links from other sites.
These shady links polluted the online search engine. That is why Google began offering charges to companies that purchased links or used links from non-related sites ( Google Penguin was everything about this). If you got a charge from Google, it ‘d be serious: your site would disappear from the search engine result.
The bad credibility of link building comes from companies who were a bit too passionate about shady link building strategies and got charges from Google. Does this mean that you shouldn’t do any link structure at all? Of course not!
Find Out More: Link building: what not to do? “
Link structure is– or should be– an outreaching activity. That suggests that you have to contact individuals and ask to blog about and link to your website. Normally, you will improve outcomes if you call people personally. That implies composing e-mails and news release, making call, speaking about your item. If your item and material are excellent, there will be people who want to compose about it. Many blog writers and journalists require material, so providing your items to them could very well make them happy too!
Link structure as part of a holistic SEO method
Holistic SEO suggests that you’ll do everything to make your site the very best: you should show top quality details, provide an outstanding user experience, have the fastest site and so on. Link structure will get easier if your site offers a great experience, much like your products and/or services. It’s even more likely that individuals want to blog about and link to such a website.
Link structure ought to seem like a typical marketing activity and not like a technique. Do remember that link structure must produce links that get your target audience to your website. Those are individuals that will read your posts, subscribe to your newsletter or buy your items. Those individuals will make your service thrive.
Keep reading: 6 steps to a successful link building method “