The pursuit to stay up to date with the current SEO patterns has managed to overwhelm a great deal of website owners and marketers in the digital sphere.
Competition is driving this mad race of ranking additional and maintaining your online presence has actually ended up being harder than ever.
The top reason for brands taking their Browse Engine Optimization strategy this seriously is that they wish to score an outrageous quantity of traffic and as a result, they want to remain at the top of the search engine rankings. Nevertheless, being able to accomplish that is far from making simple SEO fixes occasionally.
If your SEO technique is truly working, you can anticipate it to provide outcomes in a minimum of three months. If you do not see the efforts starting, your SEO project is probably not working as it should. But, what are the factors that cause the failure of your SEO method or project?
10 reasons your SEO project might not be working
Your site has bad content
The top factor behind your search engine optimization project’s failure is that your website is not putting out the material that truly deserves the viewership of your audience. The traffic on your website is determined by the viewership portion of the target audience. Your website will only be checked out and surfed by the people of the Web if they discover material on your site that deserves going through and consuming.
Ensuring that your site is putting out great content is an obligation for you, as a website owner. If your material is not initial, plagiarism-free, and devoid of any grammatical mistakes, your audience will begin to abandon your site and this may lead to them not coming back. In general, you must ensure that your brand name’s content is consumable which it is of great worth to your audience.
Your option of hosting is not qualified
Your hosting company plays a really essential role in identifying the search engine efficiency of your site. If the option of web hosting for your website isn’t reputable and proficient, you are killing your website’s online search engine ranking.
Choosing the right web host and investing in a trusted service provider is going to be the very best choice for your website. So, make sure that you evaluate the very best web hosts available in the market prior to making a confirmed choice.
There’s an issue with your link profile
The link profile of your site is a substantial factor of your website’s survival amidst all the algorithm upgrade changes. Playing by the guidelines will help your website’s SEO campaign perform much better and not eventually stop working.
Building the ideal link profile for your website, having hyperlinks that draw in users to your site, and making backlinks from reliable websites will make your website fail-proof. In this pursuit, please make sure that you are not purchasing backlinks for a fee or on a barter basis. Google is smarter than you believe and it will eventually capture up with your method and penalize your site, rendering your website’s SEO strategy to stop working.
You are not keeping up with Google Algorithm upgrade
A lot of website owners, digital online marketers, and SEO strategists are typically left baffled at the variety of Algorithm updates pushed out by Google. As notorious they might be, failing to comply with the instructions of these Algorithms can result in the failure of your SEO strategy.
With Google altering its search algorithm every now and then every year, you need to not ignore the truth that these modifications impact your website’s search engine result in substantial methods. As for now, ensure that your site’s SEO campaign remains in accordance with the significant Google Algorithm updates such as Google Panda, Penguin, Hummingbird, Fred and so on
High bounce rate
Is your site experiencing an unusually high bounce rate? Well, that is among the factors that your SEO project isn’t working. You can check your website’s bounce rate by heading to Google Analytics and checking your page metrics. FYI, if a lot of people are leaving your site after checking out just one page, that’s a high bounce rate for you.
Your SEO strategy is dated
If you are still falling for out-of-date SEO techniques such as mutual linking, flat URL structure, keyword stuffing, Link and post directory sites, exact-match domains and so on, you are murdering your site’s SEO campaigns.
Your site’s on-site period is horrible
The quantity of time spent by a visitor on your website specifies the dwell time on your site. If it’s not based on the requirements i.e. if individuals are leaving your page right after they drop on your website (for whatever factors) your site’s SEO project is not going to enjoy any outcomes.
You are anticipating outcomes prematurely
As discussed above, your SEO efforts began yielding results after a period of 3 months or more. Thus, if you are anticipating your SEO campaign to be a fast sprout, we request you to be a little more patient and wait on it to offer relevant outcomes.
You are not tapping social media properly
The success of your overall SEO strategy is determined genuinely only when you use all the appropriate grounds that identify the SEO performance of your organisation website. We are speaking about the social networks channels that considerably add to the success of your SEO project.
Your site isn’t mobile-first
It’s 2019 and this should not be the case. If your site isn’t responsive and mobile-friendly yet, we have a couple of severe words for you. One of the most standard requirements is to have a mobile responsive version of your site. If individuals are unable to access your website on their mobile gadgets, you are missing out on out on considerable traffic and that could be a crucial factor for the failure of your SEO campaign.
There are many factors that might lead to the failure of your SEO project. However, the ten listed above are the most common ones. By making certain that you have actually inspected all of them out, you can relocate to check out any more reasons that may be causing your SEO strategy to stop working.
As soon as you have actually identified what was the source of your problem, you will need to position an action strategy to step up your SEO game. This will call for the revaluation of your existing SEO method and making a couple of fixes. Once you are done, you simply require to stay calm and wait for the machinery to begin.
Let us understand what were some factors that your SEO project didn’t work as anticipated?