Data from LinkedIn Sales Navigator exposes there are 47.5 k United States job openings connected to SEO, and 909 K professionals in the United States with “SEO” in their profile. That exercises to 20 people for every single job, a ratio of 20:1.
For comparison’s sake, here are some ratios for other types of jobs:
- For software engineers the ratio is 10:1.
- For item managers, the ratio is 30:1.
- For designers, the ratio is 23:1
Numbers Favor SEOs
Breaking down the information even further, there are 26.5 k individuals on LinkedIn with the word “SEO” in their task title. Of those people, the bulk operate in marketing and advertising.
A lot of work in small-to-mid sized companies with anywhere from 1 to 200 staff members. A distinctly little number of SEO specialists (864) are self-employed.
Information recommends that a significant number of SEO professionals (105 k) are relatively new to the field with 1 to 5 years of experience. There are around 4k SEOs with 6-10 years of experience, and 3k with 10 years of experience.
Barely Enough Talent to Meet Need
This is where the information gets especially fascinating, as 12 k of existing SEO job openings are searching for somebody with mid-senior level experience and above. Assuming an SEO with a minimum of 3-years of experience satisfies the certification of being mid-senior level, then there are 12.5 k certified experts on LinkedIn.
That’s nearly a ratio of 1:1, that makes this a “seller’s market” for SEOs, according to the author of this study.
” Simply put if you are looking for an SEO function and have experience, this is a sellers’ market. Know who your competition may and certainly don’t underprice yourself.”
Business who are looking to work with SEOs need to get ready for some competition when it concerns hiring skill, as there are now more work environments in the United States market that have the exact same role to fill.