Internet marketing has ended up being a messy mix of direct marketing, seo, techniques, ideas, code and guesswork. It’s an always-moving target and it’s mostly focused on strategies, not method, since techniques are simple to measure.
Marketing online, on the other hand, is what takes place when the work to serve our audience gets here in an electronic kind. Marketing online is merely marketing– the act of making things much better by making things– aided by a mouse and a keyboard.
Mindful not to get stuck focusing on the wrong one. You need both, but one drives the other.