The typical income for 7 of 10 surveyed content marketing and SEO positions in the U.S. increased in the past year– including an average $20,000 boost for SEO Manager.
That’s according to the seventh yearly “ Inbound Marketing Job Wage Guide” [free, registration required], released today by material intelligence platform Conductor. The report was based on job listings on 4 task websites– Indeed, Glassdoor, PayScale and LinkedIn.
‘ Intertwinined’ content marketing and SEO
Conductor’s Senior Manager of Content Strategy Christine Schrader informed ClickZ that, between 2017 and 2018, there was only one position that saw a typical wage increase: Material Director. However, this year, there were boosts in 7 of the 10.
One of the factors for the boosts, she said, is that numerous brand names are taking their SEO and content marketing tasks internal, away from firms, as numerous are also doing for adtech. The huge $20,000 jump for SEO Supervisor, Schrader said, is most likely since that function has to handle more in-house individuals.
These across-the-board boosts aren’t unexpected, Chief Evangelist and Co-Founder Stephan Bajaio added, given that search engine optimization and content marketing are increasingly “linked,” although SEO includes such other locations as ecommerce optimization.
The Guide found that, for the very first time, a bulk (56%) of content marketing tasks now require SEO abilities. Eighty-one percent of SEO jobs need content skills, a 6%increase over 2018.
Pay Per Click (Pay-Per-Click Advertisements) experience is likewise becoming more of a requirement, with 42%of SEO job now making it a requirement (a 9%increase over 2018), and 20%of material tasks needing Pay Per Click abilities as part of content distribution obligations.
In the last year, there was likewise an 81%increase in SEO task openings and a 112%boost in material marketing job openings.
Typical wages, cities
Here are the 10 task titles that were tracked, together with the average U.S. income:
The Guide likewise includes profiles of the tracked job positions, with averages for advanced degrees, years out of college, average tenure, and leading abilities.