” How much do you charge?”
As an SEO content writer that works mainly with SEO companies, I am used to getting this concern. And no matter my answer, the responses always advise me a little bit of the Goldilocks story …
” That price is too inexpensive.”
” That rate is expensive.”
” That price is ideal.”
It’s usually a gamble– which typically makes me question whether we all know the real worth of excellent SEO content, or whether I’m simply charging too much.
To please my interest, I chose to propose the concern, “How much do you spend for terrific SEO content?’ to a 40,000 member SEO Facebook group
The answers, as I had actually anticipated, were all across the board.
Mixed Opinions: What Is ‘Great’ SEO Material?
The first thing I noticed is that the responders remained in argument about what was considered “terrific” SEO material.
While some highlighted the requirement for “a totally optimized kick-ass piece of content”, others hailed the simpleness of “spun” material that was then enhanced by the SEO individuals themselves.
Some SEO folks anticipated the material to be publish-ready while others were OKAY with content that required editing and optimization.
These mixed viewpoints spurred a rather heated debate over whether SEO pros were overpaying or underpaying for content.
Some were less forgiving about the concept of, say, a $10 article …
However, ultimately, a lot of responders remained in agreement that the end product was what matters.
Great SEO material is material that is written with the user in mind and is completely optimized for online search engine. Where someone sources that content, however, depends on a couple of elements.
Where to Find Excellent SEO Content Writers
Lots of SEO pros get to a point where they recognize that, from an ROI perspective, writing SEO content themselves is not the best usage of their time.
At that point, they are confronted with the decision of whether to outsource content or employ an author in-house.
When one goes the contracting out path, it can be hard to know where to look.
Is Fiverr a good option? Facebook groups? University student? Retirees?
The choices are nearly endless.
Lots Of Options, Different Prices
Sadly, not all authors are created equal.
Many responders grumbled about the concerns of employing authors from platforms like Fiverr and Upwork, sourcing content from non-English-speaking nations or hiring industry specialists who do not have a writing background.
Some of the leading sources noted for discovering excellent SEO authors consisted of:
- Niche Facebook groups
- College job boards
- Recommendations (within your network)
- Material agencies
Even so, all of these sources post widely various rates depending upon the:
- Quantity of material.
- Type of material.
- Experience of the writer.
- Level of optimization needed.
And a variety of other aspects.
Some responders discussed rates as low as $.02 per word and some as high as $2 per word.
Does the Market Set the Rate?
So, why the vast array in pricing?
Well, it might be said that the marketplace sets the rate.
As the demand for excellent SEO material goes up, authors who understand their worth are inclined to charge more– rates that many companies and companies want to pay.
At the very same time, writers with the ability to produce a high volume of content can produce a rewarding service for themselves offering affordable material to firms.
Quality vs. Quantity– Is It Either/Or?
The range, for that reason, originates from the contrast between quality and amount.
Some writers are contending on quality, so they charge what firms are willing to pay. Others are competitive on rate, and see the worth in turning out more content at a lower rate than their rivals.
While lots of responders discussed finding that sweet spot of a low-cost, high-quality author, some cautioned that these authors tend not to stay low-cost for long.
Once they recognize what their rivals are charging (and see just how much of an ROI they produce for their clients), they up their rates.
The Cost of Great SEO Material– Depends Upon the Objective
Therefore, many SEO pros concerned the conclusion that what they (and others) want to pay ought to come down to the outcomes they are wanting to create from that content.
They were willing to invest less money on content that served a main purpose of either bring in links or gaining the attention of online search engine since it was more hard to appoint a monetary worth to those gains.
Basically, why invest $$$ in content if you do not plan to make cash off of it.
Content for a Clear ROI
Others, however, reminded people that traffic or links are seldom the end goal of SEO content. A lot of sites intend to produce leads and sales.
Therefore, if even 1 conversion through a piece of content was enough to offset the expense of the material, what deserved it in their eyes? $2,000 in sales for a $150 blog site post?A no-brainer.
All that being said, some SEO experts are prepared to settle with OK content knowing that they will need to modify and optimize it themselves. If not a big inconvenience, possibly this is worth it.
My concern is, though:
Is the expense of one’s own labor basically than just how much it would cost to employ a competent writer to start with?
Nobody was able to answer this concern.
SEO Pros Response: ‘Just How Much Do You Pay for SEO Content?’
- $100-$125 for 600-750 words.
- $40 for 500 words.
- $ 5-$10 per article.
- $.10-$.20 per word.
- $35 per article.
- $.02 per word.
- $ 4 per 100 words.
These were simply some of the lots of responses I received to my concern, “Just how much do you spend for excellent SEO content?” The answers ranged from $.02 per word to $2 per word.
Regrettably, there was no clear bulk response to this question.
Some SEO pros firmly insisted that there was no usage in paying leading dollar for SEO content, while others insisted that a top quality SEO writer was worth their weight in gold.
Even some authors chimed in to share how much they charge– or just how much they think other writers ought to charge.
Now, one might draw the conclusion that the genuine response to this concern (like many questions in the SEO space) is, “It depends.”
This might hold true, to some extent. However, it’s always useful to think about the numbers when it pertains to making any notified choices regarding your SEO strategy.
How to Budget Plan for SEO Material
When sourcing material for your clients, you require a correct estimate so that you don’t discuss budget plan. For that reason, it’s almost impossible to count on a value-based prices structure. You need to understand how much an author charges right out the gate.
That makes investing in SEO material a bit of a threat, particularly if it comes at a high cost.
You’ll likely charge your own charge on top of that, and you don’t desire to squander your customer’s loan on content that does not produce outcomes.
For these reasons, it’s worth doing your research study to see the going rate for different types of SEO material.
In my experience (supported by many responders in the poll), the average rate for “fantastic” SEO content tends to be between $.08-$.20 per word.
Nevertheless, it’s not unusual for writers to charge per page or per post– with the primary reason being that a piece of material need to be as long as it needs to be in order to work.
Great SEO Content Is a Financial Investment
When I first started in SEO content writing, I charged $.10 per word. This was since I had experience in the field, knew how much I wanted to be compensated for my time, and knew how much other SEO authors were charging.
I understood that I didn’t desire to complete on the basis of rate. I wanted my value to be apparent. I desired to produce concrete outcomes for my customers. I knew that my outcomes needed to validate the cost.
As I built my portfolio, the value that I provided became much more evident.
” We made it to page 1 for a 90,000 volume keyword”.
” Since of your post, someone connected to feature us on TV”.
” This landing page brought us two leads today” (a $2,000 value).
These outcomes were gathered by means of conversion tracking, client reviews, and self-reported leads generated through material.
Terrific SEO Writers * Typically * Charge More
Quickly it emerged that I should be charging more. The leads I created for my customers were frequently valued at $1,000 or more. I was charging about $100 per post.
My experience likewise taught me how to examine who would be a great fit for my services. If their only goal was “more traffic”, it was a pass. If they desired more– links, leads, sales, brand direct exposure, chances– then I was on board.
Do the Outcomes Justify the Expenses?
All of this is to state that no matter what you invest on SEO content, you ought to think about things in terms of ROI. If you imagine creating thousands of dollars per lead from an article, a $300 financial investment doesn’t seem so unreasonable.
While it’s possible to discover that “sweet spot”– high-quality and cheap– these authors are not the norm.
By choosing cheap content, you often risk of getting spun material, material that isn’t written with your target audience in mind, or content that it’s correctly optimized.
At the same time, top quality authors are likely to charge more due to the fact that they understand how much their worth deserves.
How to Choose Just How Much to Buy SEO Content
With “costly” writers, there can seem higher stakes– but the return could also be far higher than you pictured.
The secret, then, is to assess the danger and work with writers that have an excellent track record for producing clients a clear ROI
Just how much you chose to purchase SEO material should depend mainly on what you wish to accomplish with your material.
Then, it refers discovering an author that can produce those outcomes for you, and evaluating whether the possible payoff deserves the financial investment.
11 Tips for How to Find Great Writers
Here are some tips for how to find SEO writers that will create outcomes that validate your investment.
- Connect to Your Network: I extremely recommend connecting to your existing network to find authors that have a performance history of proven results. A recommendation from somebody within your market is even much better, ask what their experience resembled working with the writer and what results they were able to create.
- Speak With the Author Directly: Lots of organisations order content online without having a direct discussion with the author– and by “direct” I imply a call or video chat. A lot can be lost in translation via email or messenger. As much as you are searching for a writer with the ideal skills, you wish to make certain they are a good character fit. Communication is very important
- Ask to See Examples: Constantly ask to see examples of their work– especially work that connects to your specific niche. Simply keep in mind that taking content examples is common practice online, so you don’t always know what you are getting. If they can send you an example with their name in the byline, that’s a safe bet.
- Try To Find Case Studies and Reviews: Search their website (if they have one) for case research studies or reviews. These will make it evident what sort of outcomes they have been able to create for their customers.
- Evaluate Their SEO Knowledge: You might not anticipate your writer to be an SEO pro, but if you are seeking to source SEO-friendly material, they must at least understand the fundamentals. It’s appropriate to ask them a few questions about their know-how or to ask to see example work associated to SEO.
- Ask How They Measure Success: Many writers will not understand how to address this concern, or will address with something like “more traffic”. Really, success can be determined in a range of methods and it ought to depend on what you, the client, wishes to accomplish. A great SEO author must be able to communicate this, and hopefully, speak in regards to ROI.
- Understand Their Pricing Structure: Not every writer charges per word. In truth, this is ending up being less of the norm because intending for an arbitrary word count typically doesn’t do a topic justice. Whether they charge per word, per page, or per job, ensure you completely understand their pricing structure prior to you invest.
- Know What’s Supplied in Their Services: Some SEO writers only consist of the content and the H1 and H2 tags. Others consist of all on-page SEO. Even even more, some provide keyword research study or material preparation. Ask what their services include and what needs to be offered by you.
- Are Edits Consisted Of?: You should also know whether edits and/or rewrites are consisted of. Total rewrites are uncommon, as writers are essentially writing a completely brand-new piece without payment. It prevails for authors to offer one round of edits and/or a refund if they fizzle.
- Know Their Refund Policy: Some authors offer refunds, others do not. Know this from the start (and get it in composing) prior to you discover yourself in a pickle.
- Set Expectations: Hiring an author is like any other expert relationship in the sense that there are typically expectations from the start. Know what’s expected of you, make sure they understand what’s anticipated of them, and describe a clear procedure when it comes to creating content together.
Plainly, there are mixed opinions on what constitutes “great” material, and how much terrific material expenses.
Eventually, it boils down to just how much you are willing to purchase order to achieve the outcomes you want.
I suggest investigating your options, describing clear expectations with your writer from the start, and constructing a relationship of clear communication and mutual advantage.
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All screenshots taken by author, June 2019