YouTube, a Google subsidiary and a popular video sharing platform, is presently the 2nd most gone to site and search engine worldwide. It hosts more than 1.9 billion active users monthly. With a sensational figure of an ever-increasing subscriber count, YouTube unfurls a huge capacity for services.
According to reports, an audience spends 70% of their time on YouTube enjoying recommendations by algorithms. To increase your channel’s visibility, you ought to find out how the algorithm works and prepare a technique accordingly.
There are more than 250 million active users currently with Google’s top search result being the top search result for “What’s in my car” with a total of 1.3 billion searches on the search engine, ranking as #6 on the most popular search results. When you consider it can be used as a home page, a homepage, an email, a blog, a phone number, or an e-commerce system, what’s there to say it ranks?
Google’s dominance in web search and online advertising today is all the more amazing, considering its current market valuation. Google has been able to grow its business because of its “moonshot”
2.1B video views per day, making it one of the most viewed, and popular, video-sharing sites. Google says that YouTube’s share of Internet traffic is now more than 80-90%. While Google is not the first and will not be the last search engine to go out of business, Google can be seen as the poster child for Google’s search-engine history of success.
Google’s “The Web” was founded and launched in 1998 and has been around since 2005. When Google was founded, the idea of internet search was not the same as it is today. It was a time when everyone was doing Google Search queries, not just using Google’s search engine. The search engine was just a part of a large and complex web stack (the web, the search engine, and other applications for other search engines).
These days with the web stack built, there is no better option to find the right information than on what we currently call the search engine. The web is still as much about search engine functionality as about search results. When a user searches for a certain term it is usually to see one of many pages containing that term. It is also likely that in the past when you searched for “What’s in my car” you were directed to a website of some kind, perhaps a personal page, or a business page, or a news article, perhaps a blog or a news organization, or even an interactive application like a word processor such as Microsoft Word or Lotus 1-2-3.
The idea of search engine sites and their web stack was to make searching easier. There was no such thing as Google.com at the beginning, the search engine was simply the name of the company to whom the website was registered. By 1997, when Google began expanding, it was much more than a name. It was the first search engine built completely without web browsers or search engines (Google did not exist at that time). It existed not only to make it easier for users to discover what they wanted, but it also made it possible to build a search engine.
Google began with just the web server that we use today, the Java software that was used for its Java browser plugin, the “Google browser”. This was a simple Java program that searched web pages, stored information from users, and returned search results to the user. There was nothing complicated about it.
Google Search was designed to allow websites to rank highly, so that users could find them easily when looking for a particular topic of interest through
You can always increase the visibility of your channel using paid ads and influencer partnerships. However, it is likewise essential to improve the natural reach of your channel without paying a single penny.
To assist you prosper, we have created a few effective methods that can help you promote your YouTube channel to maximize views and drive more traffic.
1. Enhance Your Channel Description
If you desire to maximize view on your YouTube channel, establishing your channel details the best method is among one of the most basic things to begin with. You need to go to your channel and tailor.
Give a brief intro of the channel. Make sure that you supply a clear description about your channel, what is it all about, its function, objective, and what your viewers can anticipate from it. This information shows up in the “About” section on your channel and it works as part of branding.
Here’s what the YouTube channel description of Backlinko by Brian Dean looks like:
You need to utilize suitable keywords in the very first100characters as they would work as a bit when a user searches for your channel. It will also help your channel to appear in appropriate search results page.
Personalizing your channel also gives much better outcome. As you can see in this image from Briggsby, having more characters in description aid improve your channel’s presence. It is suggested that you need to use a minimum of300 characters in your channel description.
2. Develop Engaging Titles Inclusive of Keywords
When you look for something on Google, it constantly shows results inclusive of YouTube videos. But to rank your video in pertinent search results page, among the finest practices is to enhance your video title.
I just searched for “how to buy an electronic camera,” and as you can see in the listed below image, Google search results page also noted pertinent YouTube videos.
Do you want your YouTube videos to rank in the SERPs?
You need to guarantee that the video title is not any longer than70 characters as the rest do not appear in search engine result. According to a study by Briggsby, shorter video titles protect greater ranks.
You need to likewise make the title keyword-friendly. Keywords that occur naturally in video titles play an essential role in generating more views. Keyword-inclusive titles can help your videos rank better in YouTube along with in Google search engine result.
Nevertheless, you shouldn’t include keywords for the sake of views. The title of your video need to be engaging yet it should plainly tell users about the material of your video. You must refrain from deceptive viewers with irrelevant titles.
To increase click-through-rate ( CTR) of your videos, another thing you can do is to add a number to the thumbnail text. You can add the number of views if you have actually touched a milestone. For circumstances, “5 million views “or similar, but the number needs to be correct. Alternatively, you can compose the variety of suggestions you are going to share in the video such as”10 suggestions to enhance your rankings.”
3. Compose an Excellent Video Description
Always compose a correct description for each video you upload on your YouTube channel. Make certain that the description is helpful.
Audiences typically prefer to check out video descriptions, especially for item reviews and” how-to” tutorials.
But, exactly what should you compose in your video descriptions?
- The first100-150 characters are important. They appear as a snippet in search engine result. For that reason, you need to use the target or main keyword in this segment.
This will make it easier for YouTube and Google to identify your material and show it to relevant viewers.
Here are the video results YouTube displays for the term,” how to lose stubborn belly fat”:
- Usage main and other crucial keywords throughout the description, as required.
- Add hashtags in the description. According to Google, hashtags make it simple for viewers to discover your video.
- Include your social media profiles with links to follow.
- Ask your viewers to like and sign up for your channel.
According to Briggsby, a 3-4%keyword density and300-350 word video description can help your content stand apart.
4. Add Video Thumbnails
So, What’s the Perfect YouTube Thumbnail Size? According to
The ideal YouTube thumbnail size is 1280 x 720 pixels, with a minimum width of 640px, according to Google’s official recommendations. YouTube won’t accept files that don’t meet these requirements.
Thumbnails assist viewers to quickly get an insight into your video material. According to YouTube Creator Academy, thumbnails make videos more enticing to marketers and they are also a fundamental part of your video’s metadata.
Thumbnails assist audiences to choose whether the content is pertinent, and to a degree, what they can get out of it.
You will have three alternatives to pick a thumbnail as soon as you complete publishing your video. But it is always better to develop your own. In truth, 90%of the best-performing videos on YouTube have customized thumbnails.
You ought to develop customized thumbnails utilizing impressive images to make your video more clickable. You can likewise include your video title in the thumbnail to convey more on its content.
Remember, your thumbnail’s file size must not surpass 2 MB and it should maintain an element ratio of16:9. You can use file formats such as JPG, PNG, GIF, or GMP.
5. Preserve a Posting Set Up
How routinely do you upload and share videos? It may not strike you, however the frequency of uploading videos has a lot to do with the overall exposure of your YouTube channel.
If there is a considerable space in between your video uploads, it would make your channel less detectable. Whereas, more number of uploads and freshness can increase the searchability of your channel and content.
YouTube algorithms worth consistency so you should much better produce, maintain, and follow a content calendar
If you are busy and can not keep an eye on time, you can arrange your videos on YouTube. For this, you initially require to upload a video and mark it as” private” or” arranged. “You can discuss the date and time when you wish to release the content. YouTube also allows you to modify the time later.
Remember, the upload time pointed out on YouTube is based on Pacific Standard Time( PST ).
6. Avoid Short Videos
Much shorter videos frequently have a negative influence on your video rankings. Any video that is of below 4 minutes duration tends to get fewer views.
Videos that run 4:26 minutes in length accomplish optimal views. You must utilize your imagination to make longer yet engaging videos to bring in more views.
7. Boost Audience Engagement
Engagement cultivates better relationship with audiences and encourages them to like, comment, and share your videos. This likewise helps you drive more traffic to your YouTube channel.
To increase audience engagement, you require to produce video content that is authentic, useful, and entertaining.
A couple of other YouTube optimization ideas that can help you drive more engagement on your videos include:
- You ought to make full use of the comments area. You ought to ask your viewers to leave remarks and also engage with their remarks.
You must like their remarks, reply to their concerns and praises, and motivate discussions to improve engagement.
- Ask your audiences to register for your channel.
- Demand audiences to like your videos if they like your content. YouTube algorithms prefer to rank videos that get more likes.
- Host contests that engage users and compel them to subscribe to your channel.
8. Produce Playlists
Creating your own video playlists on YouTube can assist you promote your videos and drive more views. Playlists can also assist you increase watch time.
In addition, they assist arrange your material much better. Viewers can quickly filter appropriate videos from your playlist according to their needs and choices.
- To produce a playlist, you must begin with including videos that have more number of views and a much better audience retention rate.
- Compose SEO enhanced playlist title and description.
- Do not add a lot of videos as it can obstruct presence.
- Experiment with various playlist designs.
9. Embed YouTube Videos
Embed your YouTube videos on your website or in your blog site posts to produce backlinks. You can also embed important video material while visitor publishing to high-authoritative websites.
This can help you drive external traffic to your YouTube channel and enhance your video rankings.
There are many other methods to promote your YouTube videos naturally. You can promote your channel and videos on all of the significant social media channels, your blog, and individual website. This can help you increase the viewership of your YouTube channel.
Nevertheless, you should keep in mind that the process of drawing in viewers to your channel needs time and patience. You can expect lots of traffic overnight.
Can you think about any other methods to boost traffic to the YouTube channel? If yes, why not share them with the community here?