Michiel is a partner at Yoast and our COO. Web veteran. His main objective with most of his short articles is to kick-start your site optimization. A lot to do!
If you have a dining establishment and a restaurant website to choose it, you might want to read this short article. We have covered a lot of topics on this website already, but we have actually chosen to focus a bit more on particular types of websites in a variety of posts. In this post, we discuss what you require to remember when preparing or building your dining establishment website and is for both restaurant owners and web development companies.
Prior to we dive in, if you want to find out more about user experience (UX) and other essential SEO skills, you must take a look at our Well-rounded SEO training! It does not just tell you about SEO: it makes sure you know how to put these abilities into actual practice!
First things first: what requires to be on your dining establishment site?
When planning a website, it will pay off to ask around and figure out what your family and friends would expect on a website like yours. For a restaurant, I believe we can settle on the following things that require to be on your site:
- Your address (and more) This is undoubtedly the most important aspect: individuals require to know where you are situated. There is more than one method to share your address with your (capacity) guests.
- Pictures of the interior If I’m going to spend my loan in your establishment, I would like to know I’ll have a cozy evening and a nice table to sit at.
- Your menu Not your site menu, however a list of all the food and drinks you’ll perhaps serve me at a specific rate.
- Client testimonials All the good things individuals tell me about your place.
- A method to make a booking Undoubtedly.
Now let’s look into these elements of a restaurant website in more information.
Your address (and more information)
If you add your address to your site, you want to do it the ideal method. To start with, you desire it to be in an area where everybody can discover it without looking for it. That indicates including it in a clear area on your homepage, maybe duplicate it in your footer, and absolutely put it on your contact page. On your contact page, you might want to think about including a path map as well.
Do not just add the address, but mark it up the ideal way. That indicates you’ll have to add Schema.org markup to your address. The most obvious Schema.org variation would be … Dining Establishment This is actually a subschema of the FoodEstablishment schema, which enables you to include in-depth stuff like
servesCuisine to your address.
All these information are included with the purpose of informing the search engine as much as possible about your dining establishment, in a predefined method. It will ensure Google easily brings the right information. That may already get you points out like this:
That is in fact a combined effort, I think. It’s a mix of noting the best information the proper way on your site, and a great listing in Google My Service
Google My Business
Never ever become aware of Google My Business?
Google My Business complements your existing website by providing your service a public identity and presence on Google. The info you supply about your company can appear on Google Search, Maps and Google .
Go read and list your site Ask your visitor to leave a review on your Google My Business, as this seems to help your rankings at the Google map as revealed above also.
Google My Business may give you another edge: a proper listing in the Google search result pages’ sidebar (where they keep the Understanding Chart):
Great, huh. Make sure to inform Google as lots of details as possible and see what they come up with.
Like Google My Business, Facebook Places isn’t on your website itself. Still, it will pay off to list your dining establishment here. Facebook is enhancing its search engine every day, and if there is one location where all your good friends have and share their viewpoint, it’s on Facebook.
Ensure you list your dining establishment as a Location by including all the fundamental information If you note your restaurant in the Resident Business category (make sure to do so), you’ll have the ability to list:
- A short description
- Your website, email, phone and address
- A map to your restaurant
Besides that, listing your restaurant in the local company classification, you’ll have the ability to allow check-ins and scores & evaluations which is clearly simply what you want! These check-ins and evaluations are actually really essential, as search results page in Facebook are ranked by recommendations and check-ins from your pals. Besides that, ” results that resemble the people, locations and things that an individual is already connected to might be ranked greater” All the more factor to list your dining establishment on Facebook as well, and ask all of your pals to like, review and check-in to your restaurant.
I’m going to name TripAdvisor here as another place to list your restaurant, however it is certainly among lots of other websites you can use to list your restaurant information, like:
Particularly because your restaurant is a local organisation, adding your site to services like that will likewise help your SEO, as all of these have a local focus.
After including your website to TripAdvisor, make sure to monitor your evaluations on that website. Bad evaluations are constantly a bummer, but not acting upon bad evaluations might be even worse. Engage with a dissatisfied guest and see if you can change his opinion to something more positive. Perhaps he just had a bad day, or your chef did. Most bad reviews are simple events.
If you wish to improve your TripAdvisor profile, make certain to check out these steps to enhance your restaurant listing on TripAdvisor
Photos of the interior
From a UX and conversion perspective, revealing your interior makes a lot of sense. By revealing the visitor in what fantastic environment he or she will be dining if they pertain to your place, individuals can choose ahead of time if your restaurant matches the occasion. If we wish to grab a quick bite, a pub-like establishment with wood chairs and beer will do. If I have the entire evening prepared for charming food, I might desire to see chandeliers, candles, and glasses of red wine.
It’s all about handling expectations on a restaurant website. If your site’s images match the mood you desire to set in your dining establishment, novice visitors will click to your bookings form and reserve themselves a table at your location. Don’t go inexpensive on this. You have actually paid a lot of money to get the interior the way you wanted it, now pay a fantastic professional photographer to take images for your site (and menu/posters/flyers and Pinterest, Instagram and Facebook or whatever you can use these for).
If you are looking for insights on how to add these to your website effectively, please read my post on image SEO
Show your menu on your restaurant website
You invested all these hours coming up with your month-to-month altering menu, and now you have actually simply put the PDF including your menu on your site as a link. That’s destroying my user experience. I honestly do not like to click a link on a website, just to find that it opens a PDF. There’s no requirement for that any longer also. You can quickly put your restaurant menu on a different page on your site and link it from your site menu. You may still desire to include a link to a PDF with the same material at the bottom of that page, by the way. For saving in Evernote, for example.
As mentioned above in the Address area of this short article, you could likewise add a link to your menu page in schema.org, simply to top things off.
Beside the testimonials in Google My Service, make certain to include some testimonials on your website too. That could just be one-liners spread throughout your website, however a decent testimonial will make that booking simpler. If other individuals like it, you may like it too.
We have done an article in 2015 called Reviews: increase your visitor’s trust you must read. Although that short article is mainly concentrated on e-commerce stores, your dining establishment website will gain from it also. The main points to remember when utilizing reviews: ensure they are real testimonials. Include the name of the customer, ideally an image as well. And don’t hesitate to note these on a prominent area on your site. It’s others doing marketing for you. Google notes them, as you can see in the above, so why would you hide these on a single page rather of listing them right listed below your appointments button?
One last thing: appointments
I currently discussed the choice to add by means of schema.org if making a reservation is possible on your dining establishment site. Would this have any impact on your rankings? Probably not. However if I need to make a reservation before consuming at your dining establishment, I need to know. And I wish to be able to do this online.
Making a reservation online ought to be simple as pie. Enter your details, get a clear ‘sent!’ message and an e-mail validating your reservation. What you do not want (true story) is an email later on that the restaurant is closed on the preferred day. In my book, I should not be able to make a booking for that day in the very first location. In conclusion: ensure people are able to make a reservation by means of your dining establishment website, however only when possible and constantly make certain there is a clear communication afterwards.
That concludes this post on how to enhance your restaurant website. If you have (an example of) a dining establishment site that nails this, I wish to invite you to leave the URL of that website in the comments!
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