In the most recent instalment of the #AskGoogleWebmasters video series, John Mueller addresses a concern about server migrations.
Particularly, the question catered around how to maintain SEO while moving from one server to another.
Here is the question that was sent:
” Our site is altering servers and I have actually had this go disastrously in the past. What do I need to do to guarantee SEO is protected?”
Moving from one server to another is a relatively big occasion, Mueller confesses, however at the very same time it can be uneventful as far as Google Browse is worried.
Presuming whatever remains the very same, and the only thing altering is the server, then Google will not treat the website any various.
Here’s Mueller’s specific quote:
” Server migrations where you’re moving everything from one server to another, while keeping whatever else the exact same, is pretty uneventful for Google’s systems.”
When it comes to maintaining SEO during a website migration it is necessary that things stay the same. That implies the very same URLs, very same material, and exact same CMS.
Simply put, it ought to be the precise same website, with the only difference being that it’s hosted on a different IP address.
Provided everything stays the exact same, Google will not deal with the website any different than previously– with one exception.
The one issue that might turn up is Googlebot adjusting how regularly it crawls the site. It does this to prevent triggering issues on your server from too much crawling.
Here’s what takes place when Google spots a server change:
- Google’s systems will throttle back
- Google will make certain the new server can manage the extra work of Googlebot crawling
- Googlebot’s crawl speed will ultimately increase again at a rate that works finest for the server
The above procedure is completely automated, so there’s no requirement to make any manual changes. Simply let Googlebot do its work.
For more details about server migrations, see Google’s authorities assistance document