The idea that SEO tools are useful for SEO isn’t anything groundbreaking. Many online marketers know that understanding is power and that one’s SEO knowledge is only as strong as the information it’s built on.
Having access to accurate, reputable, easy-to-use SEO tools will just make your SEO strategy stronger. You’ll acquire important insights into not just how your own website is performing, but likewise what your competitors are doing in their SEO efforts.
So let’s leapfrog the essentials and enter into the more fantastic reasons that you ought to be utilizing SEO tools.
1. Dissect Rival SEO Technique
In a world complete of shady marketing and SEO strategies, it can be simple to get pulled to the Dark Side. Fortunately, you can scratch that itch by spying on the competition without crossing any ethical lines.
Numerous SEO tools, like SEMrush or Raven Tools allow you to go into your competitors’s SEO strategy.
Not just can you see their traffic numbers and rankings, but recognize where their backlinks are originating from and how their material is performing across platforms.
Among the sneakiest methods to spy on your rivals is to use SEO tools to see their backlink profile. Here, you can see what websites their backlinks are coming from, the authority of these sites, the anchor text, and a lot more.
Then, you can set out a game strategy for connecting to those very same sites to produce links to your own website. No requirement to scour the web for market domains– you can create a list of chances in a matter of seconds.
Getting a list of keyword chances can get more difficult the longer you are in the SEO video game. You may have hit a wall and aren’t sure what pieces of material to construct out next.
With SEO tools, you can see which new and existing keywords your competitors are ranking for. You can then include these terms to your own list, use the tools to determine associated keywords, and even think about broadening to new markets.
SEO tools like SEMrush are capable of producing countless keyword ideas at the same time. Never be at a loss for blog site post ideas or new web pages ever once again.
2. Conserve Time and Loan on Handbook SEO Audits
Comprehensive SEO audits deliver a wealth of knowledge when it pertains to determining website problems. Regrettably, thorough audits oftentimes loads of time and money to create by hand.
SEO tools can cut this time and expense in half while providing the same (or better) quality of outcomes.
Yelling Frog is a fantastic, free crawling tool that recognizes loads of possible issues with your site, such as:
- Orphaned pages
- Missing out on page titles.
- Missing out on meta descriptions.
- Broken links.
- Poor page depth.
- Page server errors.
- And more.
Other tools, like SEMrush and Majestic, automate this process entirely, pulling a series of info into an easy-to-read report. You can create these reports for yourself or your customers for just $100 each month.
These reports are a roadmap for what requires to be repaired on the website– from on-page SEO to material to links to fill speed. Working from an SEO audit is the best method to develop a rock-solid SEO foundation for your site.
3. Discover High-Converting Keywords for Content & Content Marketing
Finding the right keywords for your website is simpler said than done. It’s insufficient to just recognize industry terms that have decent search volume and low competitors. Many other elements come into play.
For one, the intent behind the search terms users are looking for matters especially.
Are users looking:
- Free of charge information?
- To fix a problem?
- To buy an item?
You will require to answer these concerns.
Find Low Hanging Fruit & Keyword Variations
SEO tools assist you determine keywords that you might have never ever thought about previously. They will generate related keywords and variations that can be used in various kinds of material.
One way to discover these is through rival analysis. Another way is to see which terms your website is already ranking for, what position you’re ranking at, and which terms could utilize a boost.
Use SEO tools to find keywords that:
- Your website is currently ranking for but where some included optimization might make a big distinction.
- Your site is ranking for but you do not want to rank for, so you can move these from your method.
- Keywords you are carrying out well on and that present variations that are worth targeting.
This will inform you of whether existing content requires to be enhanced or if new content needs to be added.
Keywords that have a buyer’s intent behind them deserve targeting, as they tend to have the highest conversion rate.
Even if you do not intend to offer a services or product right out the gate, you can still utilize content to create leads.
Target conversion-happy keywords and include content upgrades to your content to create leads.
SEO tools can also help you recognize how your competitors are performing their content marketing.
Just take a look at their greatest ranking posts and/or posts with the most backlinks and see whether they are using content upgrades themselves.
SEO tools allow you to go beyond your own creativity and utilize the data to sustain a holistic SEO technique.
4. Track SEO Progress & KPIs
Lots of site owners take a look at their rankings as the main measure of their SEO success. But there are lots of other metrics that are worth considering– primarily, natural traffic and conversions.
These can be hard to compute on your own. Thankfully, SEO tools make it very clear when your SEO efforts are paying off.
The crucial efficiency indications (KPIs) you step will depend upon your objectives and service model. A few of these might include:
- Keyword rankings
- Domain authority
- Variety of backlinks
- Kind fills
- Social network remarks
It’s worth measuring your progress across several metrics and platforms to ensure that not just are you getting more traffic but that traffic is transforming.
With tools like Raven Tools, you can even track for private keywords and display backlinks you are trying to obtain. You can produce reports that compare your progress period-over-period and against your rivals.
Constantly know if your SEO efforts are settling. Use SEO tools to track what matters most for your site.
5. Visualize & Conceptualize Data
Think it or not, not every SEO pro is a numbers individual.
Luckily, there are a lot of SEO tools to assist you make sense of the data through information visualization.
What Is Information Visualization?
Data visualization is a method of providing data as a chart or chart. Instead of needing to figure out the significance of numbers yourself, data visualization tools conceive and analyze the numbers in a method that makes good sense.
This is incredibly helpful if you are mapping your SEO development in time, looking at user demographics, or are examining the success of your marketing campaigns.
Information Visualization with SEO Tools
Lots of SEO tools will produce visual reports that enable you to see and evaluate information at a look. These can be particularly helpful for when it comes time to describing complex metrics to clients.
Tools like TapClicks supply robust marketing data virtualization tools that you can use to notify your SEO strategy and communicate that technique to your customers.
6. Communicate Clear ROI to Customers
Piggybacking off of the last point, SEO tools likewise make it easier to showcase results to your clients.
If you are a marketer or SEO specialist, your customers want to see not just an increase in traffic but also in sales. SEO tools make it super evident what’s working and what isn’t.
The reporting choices from SEMrush enable you to create custom reports to send to your clients. Display KPIs, highlight the work you have done, and even include a summary of what the data implies.
If you have the ability to articulate how numerous leads or how much earnings you are producing for a customer as a result of their SEO investment, they are more most likely to stick to you for the long run.
It also makes it simpler to position a worth include or upsell to assist take it to that next level.
You can get valuable insights about your competitors, how your SEO efforts are settling, and whether you are generating a solid ROI for your customers.
With a combination of tools, you’ll have the ability to build your SEO strategy from the foundation up.
Know of other dazzling methods to use SEO tools?
- 6 Ways SEO Tools Can Help You Run Your Service
- The Leading 15 Free SEO Tools You Should Be Using
- A Guide to Necessary SEO Tools for Agencies
Featured Image: Shutterstock, modified by author, May 2019
All screenshots taken by author, May 2019