Search engine optimization is an ongoing procedure. It takes a great deal of work to attain those elusive Page One rankings– and a lot of work to maintain them. Part of the needed onsite work is a systematic review of sources that may indicate there’s problem developing or already in full storm mode.
This article lays out 10 health checks of signs we include at our firm as part of customers’ long-term SEO technique, along with suggested check frequencies (there are no mandatory rules on frequency; every company will have a different requirement). All examples are based on issues we’ve in fact encountered.
1. Browse Console medical examination
Browse Console details is as close as you’re going to get to understanding what Google does and does not want. It’s suggestions straight from the horse’s mouth. Though it contains lots of helpful info (examined your typical page CTR versus site outliers recently, for instance? Required to switch up your meta descriptions to make them more engaging?), examining the Protection and Performance sections and any messages connected to slow packing pages is vital.
2. Google Analytics traffic analysis
Evaluation your organic traffic: Any peaks/troughs? pages carrying out as expected? Correlation in between offline marketing activities and branded searches?
3. Meta tag and HTTP header analysis
To be sincere, a lot of SEO software will rapidly get meta tag and HTTP header concerns and alert you, but if you’re not registered with one of the SEO software application houses, then download the complimentary version of Screaming Frog and crawl your website using that instead. You’re looking for any noindex meta tags in the area of the source code or X-Robots-Tag nofollow/noindex instructions in the http header.