Basics

How Safe Is Your Landing Page These 5 Types of Errors

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The landing page.

One thing you need to know about Google is that their landing page policies are very strict. Here is what Google wants to see on your landing page and as I said before they are very strict so you can’t just go throwing up a video page. They want to see specific things or they are going to disapprove your ad.

What they want to see from you is a content rich page with lots of useful information. They wish to see footer links, things like privacy policy, disclaimers, terms and conditions; they want to see your contact page. They want to see a page that exists only to get the opt in like a squeeze page or only to link people to another page which should be like a bridge page that is just nothing but a sheet filled out with affiliate links. So our goal is to do a few things at once. We want a landing page that:

  • gets us tons of opt-ins,
  • build huge credibility with our audience and
  • makes Google happy

Like a niche blog, the down side of it is that is not going to get as many opt-ins as say a traditional squeeze page. So make sure, that you pick a theme that is designed to be sort of like the perfect marriage between high content blog and a squeeze page, and it is going to give you the ability to deliver really high-quality content to your audience but without sacrificing your ability to get opt-ins.

Finally, once you got the ads and landing page took care of, we need to setup our campaign.

time-for-new-content

Content For Social Media

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It took me a year to get 1,000 subscribers.
It took me another three months to get 14,000.

For the second, I applied a framework to leverage content that gets subscribers.
Over the same three months, we used it to drive over a thousand website leads.

This is not any framework – it’s a repeatable framework.
This means you can use it to get the same results.
Here’s how you can set it up:

Put the Right People in Your Network

When producing content, you need an audience.
It starts with optimizing your profile for a high add-back rate.

You can find instructions on how to do so in our book, LinkedIn Influencer.
Next, you want to skip over the pain of manually connecting to people who’d be interested in your content. Tools like Linked Helper and a custom Facebook auto adder will automate this for you.

For Linked Helper, you can connect to a couple of hundred people a day on LinkedIn if you have a Sales Navigator account.

 

You can get granular – searching by job title, company, or keywords in their profile.

The next tool is a Facebook auto added.

You need to outsource it.

The good news is it only costs a couple hundred dollars to do so via Upwork.

You upload a list of Facebook profile URLs, then it sends out friend requests.

I recommend sending 150 friend requests every day.

Facebook-tool-automation

To get Facebook URLs, there are three ways:

1. You can extract members from a Facebook Group

2. Extract friends from Facebook profiles

3. Export a custom list from Crunchbase

For the first two, you can use Grouply or Scrapely.

For the third, you need a Crunchbase account. I prefer this method because it provides the highest quality Facebook URLs of influencers, and there’s a lot less data to sort through.

Once you have your LinkedIn and Facebook automation set up – you’re adding hundreds of relevant people to your audience every day.

It’s time to nurture them with content.